CP CREATIVES x SECRETS BABY BEACH ARUBA
The CP Team recently returned to the Caribbean to capture the opening of Secrets Baby Beach Aruba, providing a full suite of visual assets to support the launch of the brand’s newest resort. Having partnered with Secrets before, it was exciting to take on a new destination where turquoise waters meet a cactus-filled landscape. The property immediately captivated us with its stunning design and unique surroundings.
The project was split between two core components: lifestyle and product, both involving photo and video. As usual, we ran these simultaneously while the product crew worked through a detailed shot list to highlight the resort’s amenities, design, and dining experiences, the lifestyle team focused on capturing a romantic, aspirational narrative that brought the brand promise to life.
This dual approach not only maximises our time on location but also minimises disruption to the hotel’s daily operations, ensuring we deliver a comprehensive suite of assets efficiently and with minimal impact on the guest experience.
From the start, the architecture of the resort stood out. Clean lines, elegant open spaces, and a seamless blend of modern design with natural tones created an atmosphere that felt both luxurious and grounded.
What struck us was how different this property felt compared to the traditional image of palm-filled resorts and expansive sandy beaches. Here, the design embraced Aruba’s drier landscape, vast open views dotted with cacti and the hotel complemented its surroundings beautifully, offering a refreshing take on the all-inclusive experience. Each scene had a built-in cinematic quality, light bouncing off stucco walls, long corridors that framed the landscape, and interiors that opened into postcard-worthy views.
One of the most memorable locations was Baby Beach itself. We captured a couple floating peacefully in the clear sea, surrounded by the soft curve of the shoreline and the soft hum of nature. Just beyond the resort’s edge, the scenery shifted—tall, sculptural cactuses lined the landscape, reminding us how unique this island truly is.
As always, the energy on set was lifted by our team and talent. We love when chemistry clicks on its own, and this trip was no exception. Whether it was a couple sharing drinks by the infinity pool or walking hand-in-hand through the resort, we found the strongest moments came when direction faded and real connection took over.
Cuisine also played a starring role. The culinary team at Secrets Baby Beach crafted beautifully plated dishes that looked just as good on camera as they tasted off. The dining combined a beautiful combination of fresh, local ingredients, and a warm Caribbean breeze tying it all together. The food wasn’t just delicious—it became part of the storytelling.
This shoot also gave us time to connect as a team. We celebrated long shoot days with beach walks, music, and moments of quiet awe at the surrounding beauty. Looking back, our biggest takeaway was the contrast in harmony—a sleek resort nestled in a rugged landscape, cactus-lined roads leading to tranquil waters, and people coming together to create something that felt easy and real.
A heartfelt thank you to the Secrets team on the ground for their seamless coordination and warm hospitality. We are incredibly grateful to be an entrusted creative partner for Hyatt All Inclusive Collection.